In morally corrupt Corinth, love had become a mixed-up term with little meaning. Today people are still confused about love. Love is the greatest of all human qualities, and it is an attribute of God himself (1John 4:8.) "God IS love."
Love involves unselfish service to others; to show it gives evidence that you care. When faith and hope are in line, you are free to love completely because you understand how God loves. He NEVER gives us on you. His kind of love NEVER fails.
That is the kind of love we should model our lives after. Jesus loved us so much he was willing to go to the cross and accept the torture. True love in our lives does not fail the recipient.